Dominate the SERPs: SalesLeap's 85% Surge in Organic Traffic with HubSpot Marketing Services.
SalesLeap is a dynamic sales growth company that empowers business leaders to scale outbound B2B sales teams. Their comprehensive approach includes coaching, online sales training, and sales and marketing services specifically tailored to service or software companies, whether venture-funded or bootstrapped. Learn how HubSpot marketing services attract organic traffic to the website.
HubSpot Marketing Aid: Challenges Faced
SalesLeap needed some help optimizing the online visibility and website performance, which hindered the ability to reach potential clients effectively. We addressed some challenges like:
Hreflang
Issues
Inconsistent implementation of hreflang links leading to language targeting issues.
Resource Loading
Problems
Poor loading of page resources such as images and CSS stylesheets, affecting user experience and search engine indexing.
robots.txt
Errors
Incorrect configuration of robots.txt file resulting in unintended pages being blocked from search engine crawlers.
Broken
Links
Broken external and internal links hampering navigation and authority flow.
Duplicate Content
Issues
Issues with duplicate content, title tags, and meta descriptions diluted the website's search relevance.
Insufficient
Content
Insufficient word count on pages impacting content quality and search visibility.
Canonical Links
Misconfig
Missing or misconfigured canonical links affect content indexing and duplication issues.
Image OptimizationLacking
Absence of proper image optimization, including alt text attributes and aspect ratio.
HTML Tags Non-
Compliance
Non-compliance with essential HTML tags, such as viewport, lang, and H1, impacts user experience and search engine interpretation.
HubSpot Marketing Services Solution Implemented
Arissa India undertook a comprehensive approach to address several website SEO issues. Leveraging HubSpot Marketing services and our expertise in search engine optimization, Arissa India devised and executed a meticulous plan to rectify each issue methodically. The solutions implemented included:
SEO Audit
- Conducting a thorough audit to identify and prioritize SEO errors.
hreflang Audit
- Implementing proper hreflang links with valid language codes to enhance multilingual targeting.
Resource Optimization
- Optimizing page resources to ensure seamless loading and improved user experience.
robots.txt Adjustments
- Rectifying robots.txt file to accurately control search engine crawling and indexing.
Broken Links Fix
- Fixing broken external and internal links to restore website authority and navigation.
Content Optimization
- Resolving duplicate content, title tags, and meta descriptions through strategic content optimization.
Content Depth Enhancement
- Enhancing content depth by increasing word count and improving topical relevance.
Canonical Links Setup
- Configuring canonical links correctly to address content duplication and indexing issues.
Image Optimization
- Optimizing images with proper alt text attributes, aspect ratio, and compression.
HTML Tags Implementation
- Implementing essential HTML tags such as viewport, lang, and H1 for improved accessibility and search engine interpretation.
Results Achieved with HubSpot Marketing Services
Implementing Arissa India’s HubSpot Marketing Services solutions improved the online visibility and search engine performance. The results achieved included:
Improved Rankings
Enhanced search engine rankings and visibility due to improved technical SEO implementation.
Increased Traffic
Increased organic traffic and engagement resulting from enhanced user experience and content quality.
Reduced Bounce Rates
Reduced bounce and improved conversion rates are attributed to better website functionality and optimized content.
Enhanced International Reach
Enhanced international targeting and reach through properly implementing hreflang tags.
Improved Authority
Improved website authority and credibility by resolving broken links and duplicate content issues.
Enhanced Security
Strengthened website security and compliance with search engine guidelines by adopting best practices.
Improved Accessibility
Enhanced accessibility and usability for users and search engines through proper HTML tag implementation.
Overall Improvement
Overall improvement in online presence and brand perception, leading to increased trust and credibility among target audiences.
Client Testimonial
Arissa India transformed our online presence. Their expertise in HubSpot Marketing Services propelled our growth beyond expectations. They are highly recommended for digital marketing solutions!
Conclusion
Being a certified HubSpot solutions partner, Arissa India’s strategic approach to resolving SEO errors resulted in tangible improvements in online performance and visibility, ultimately contributing to the company’s growth and success in the competitive B2B sales industry.